Search Engine Marketing (SEM)

Search Engine Marketing (SEM)

Search engine marketing (SEM) is using paid digital to help your company, product or service show up in a highly ...
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Creating Video Content for Facebook

Creating Video Content for Facebook

Think about how you spend your time on social media … What content made the strongest impression? Trick question … ...
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Seeing, and Hearing, is Believing! The Art of the Video Testimonial …

Seeing, and Hearing, is Believing! The Art of the Video Testimonial …

There are abundant reasons to utilize video testimonials as a leading tactic in your content marketing plan. But really, effectiveness ...
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LinkedIn Videos: It’s All Business!

LinkedIn Videos: It’s All Business!

Although LinkedIn is certainly a business-oriented social media platform (compared to Facebook or Twitter), that doesn’t mean it has to ...
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Write/Produce/Direct

Write/Produce/Direct

Creating a video to raise awareness about your company within your target audience, help sell your product or educate your ...
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Competitive Conquest in Search and Display

Competitive Conquest in Search and Display

Very broadly, programmatic digital marketing is automated, real-time bidding for advertising “inventory.” In this case inventory means the opportunity to ...
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