Electric Vehicles – What they’re selling ain’t what you’re buying.

Electric Vehicles – What they’re selling ain’t what you’re buying.

Save the planet. Go green. Buy an electric vehicle. I think I’ll pass. Here’s why. The “environmentally woke crowd” claim ...
Cadillac’s ducks are back.

Cadillac’s ducks are back.

Did you even notice they’ve been gone for 20 years? Actually, the ducks are merlette swans and were part of ...
Ford adds augmented reality to market the F-150 .

Ford adds augmented reality to market the F-150 .

The coronavirus has changed the way customers shop. Many are hesitant to venture out to a dealership to see what’s ...
Mach. Mach. Who’s There?

Mach. Mach. Who’s There?

Some brands should be left alone. Muscle cars were a big deal when I was growing up. At the shop ...
Mud Wrestling – Two iconic brands vie for the off-road crown.

Mud Wrestling – Two iconic brands vie for the off-road crown.

After a 5-year wait (and a lot of hype), Ford has officially re-introduced one of its iconic brands – the ...
Video Content Is A Crucial Component To Automotive Sales Success.

Video Content Is A Crucial Component To Automotive Sales Success.

The power of video as a sales tool is undeniable. So, why are so many people hesitant to embrace it? ...
Audi chokes on a bad banana…  ad

Audi chokes on a bad banana…  ad

On August 2, Audi tweeted this ad: And the outrage was immediate. Some were angry that a toddler was out ...