Media Blog

“OK Google, how do I cook a medium rare steak?” “Siri, who sang the female lead on Gimme Shelter?” “Alexa, ...
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We know that step one for most customers will be to “ask Mr. Google.” That’s why you need to be all over ...
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Broadly speaking, behavioral targeting is a method of digital ad targeting that collects information about a person’s online behavior and leverages ...
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Billboards … outdoor … out of home … as the name evolved so did most other things about this traditional ...
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Most advertisers have heard of geofencing: creating a virtual geographic fence around a location. Specifically, it’s a location-based digital marketing ...
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Traditional media buying meant a lot of hands-on work: research, proposals, negotiating, manual insertion orders, etc. When a major part ...
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Banner ads came first. In fact, the very first online ads were AT&T banner ads placed on Hotwired.com way back in ...
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“Netflix and chill” may mean more than just, ahem, getting together to watch TV. But the fact that it’s now ...
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Search engine marketing (SEM) is using paid digital to help your company, product or service show up in a highly ...
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