Media Blog

Behavioral Targeting 101

Behavioral Targeting 101

Broadly speaking, behavioral targeting is a method of digital ad targeting that collects information about a person’s online behavior and leverages ...
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The Changing Face of Outdoor: Digital Out of Home

The Changing Face of Outdoor: Digital Out of Home

Billboards … outdoor … out of home … as the name evolved so did most other things about this traditional ...
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Five Tips for Effective Geofencing

Five Tips for Effective Geofencing

Most advertisers have heard of geofencing: creating a virtual geographic fence around a location. Specifically, it’s a location-based digital marketing ...
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Programmatic Continues to Soar!

Programmatic Continues to Soar!

Traditional media buying meant a lot of hands-on work: research, proposals, negotiating, manual insertion orders, etc. When a major part ...
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Raise a Banner or Go Native?

Raise a Banner or Go Native?

Banner ads came first. In fact, the very first online ads were AT&T banner ads placed on Hotwired.com way back in ...
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Over-the-Top TV

Over-the-Top TV

“Netflix and chill” may mean more than just, ahem, getting together to watch TV. But the fact that it’s now ...
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Search Engine Marketing (SEM)

Search Engine Marketing (SEM)

Search engine marketing (SEM) is using paid digital to help your company, product or service show up in a highly ...
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Competitive Conquest in Search and Display

Competitive Conquest in Search and Display

Very broadly, programmatic digital marketing is automated, real-time bidding for advertising “inventory.” In this case inventory means the opportunity to ...
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