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I, Auto

If you’re a fan of classic science fiction, you may be familiar with Asimov’s Three Laws of Robotics. If not, here they are: The First Law A robot may not injure a human being or, through inaction, allow a human being to come to harm. The Second Law A robot must obey the orders given it by human beings...

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Halt in the Name of the Stupid Police!

At a previous agency, I was given the honorary title, Chief of the Stupid Police. It was my job to find and stop the stupid. Bad ideas, wasting client’s money, sub-standard work; if it was stupid, it was my job to put a halt to it. That’s why I’m still scratching my head over Volkswagen’s failed attempt...

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Have you Heard? Voice Search is the New Black!

“OK Google, how do I cook a medium rare steak?” “Siri, who sang the female lead on Gimme Shelter?” “Alexa, order more (achoo!) Kleenex.” Weather it’s due to our need for speed or our general propensity to verbally request things we want in life, voice technology is popular. In 2019 alone, 147 million...

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Sculpting the Future

Please note, the names of businesses and people have been intentionally omitted to preserve the anonymity of all parties. Recently, I was on a two-day video shoot for one of our clients… a respected regional bank. Our team was capturing interviews of several 30- and 40-something-year-old employees...

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Chipping Away At 2021 Sales

Remember the Great Toilet Paper Shortage of 2020 caused by COVID? Can you recall that panicked feeling you got walking into the grocery store? Will they have some? Why aren’t they making it faster? Automakers are saying the same thing about microchips and semiconductors. Manufacturers are idling assembly...

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The Test Drive Reimagined

In the early 90’s, my wife and I began our quest to purchase a new car. She was very excited about the idea of shopping for her first NEW car. At the top of her list was Dodge’s compact sports car – The Daytona. Not wanting to dampen her enthusiasm, our first stop was the local Dodge dealership. After...

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Understanding the anatomy of Digital Search

We know that step one for most customers will be to “ask Mr. Google.” That’s why you need to be all over page one of the search results. But how do you get there? Let’s start with a sample search for Toyota Dealerships in Orlando Florida and dissect it into its three component parts. Part 1: Paid...

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Where Did All The “Grits” Go?

So… to answer your first question, “What the hell is a Grit?” It’s a term that I heard years ago. It was a derogatory term used by the “in crowd” to label the renegade gearheads. The bad boy mechanics with loud cars. Those that would rather gather at the shop than go to a preppie party.  Those, myself...

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SACRILEGE!

My mom claimed that my passion for Corvettes started when I was a young lad. My parents had taken my brother and I to the local Christmas parade and there it was amongst the floats and marching bands… a black ’63 split window. For more than 50 years, that has been my dream car. My first attempt to...

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