This Too Shall Pass

Who said that anyway? Where did that come from?  Was it Aristotle? Or Plato? Lady GaGa?

Anyhow, there is one and only one thing we know for certain in these uncertain times.  And that is that this too will pass.  We will get to the other side of all of this.  Sure, we don’t know when or how long it will take or how it will change us, but there is going to be a day when COVID-19 isn’t what we wake up to with our morning coffee.   There is a day coming when we will be right back to worrying about our kids in school, cleaning out the garage, the mechanic who overcharged us, and our lawn. 

But it’s our job now as businesses, brands, and business leaders to set the right tone.  You don’t want to do a fake pep rally, but real opportunity can be born from crisis.  The crisis is real.  It’s been painful. But transparency has never been more appealing.  Honesty has never been more the rule of the day.  And genuine business relationships have never felt more meaningful.  Well at least that’s how I see it.