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This Too Shall Pass

Written by Chris Calcagno on May 1, 2020. Posted in Calcagno Blog.

Who said that anyway? Where did that come from? Was it Aristotle? Or Plato? Lady GaGa? Anyhow, there is one and only one thing we know for certain in these uncertain times. And that is that this too will pass. We will get to the other side of all of this. Sure, we don’t know when or how long it...

Training Videos: Grab Attention and Increase Employee Retention

Written by SPI Collective on January 10, 2020. Posted in Video Production.

Hear the word “training” and you might think of a large manual full of dry writing and dull illustrations. Often, this isn’t the most effective way to communicate important information. Training videos, when well scripted and produced, can be a more interesting and engaging method. Training plays...

Raise a Banner or Go Native?

Written by SPI Collective on January 10, 2020. Posted in Media Buying.

Banner ads came first. In fact, the very first online ads were AT&T banner ads placed on Hotwired.com way back in in 1994! (Really, click on this link, it’s pretty amazing to see how the “World Wide Web” looked in 1994!) The term native ad didn’t even exist until 2011, but by 2018 had overtaken...

Tag: featured

This Too Shall Pass

Training Videos: Grab Attention and Increase Employee Retention

Raise a Banner or Go Native?

Training Videos: Grab Attentio...

Raise a Banner or Go Native?

This Too Shall Pass

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