Furniture Blog

Transitioning Millennials

As Baby Boomers continue to down-size into smaller homes, furniture companies need to focus on Millennials - the population born ...
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The evolution of the COVID consumer

2019 was probably a pretty good year. 2020 started off great and then, POW… the pandemic. Even though businesses were ...
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Lessons learned about furniture, advertising, and steaks on the grill.

My career in marketing started in the mid-80s at the in-house advertising department of Virginia’s largest furniture retailer. While working ...
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Home Sweet Office

The COVID-Effect. It’s an all-encompassing term I use for the problems and disruptions caused by the virus. One of those ...
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Nesting in the age of Corona

The term nesting has traditionally been associated with pregnancy. It’s when a woman has the energy and overwhelming desire to ...
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To “E” or not to “E”… that is the question

What’s the “e?” It’s e-commerce. Over the years, many of the furniture retailers I have worked with resisted the idea ...
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