Home Sweet Office

The COVID-Effect. It’s an all-encompassing term I use for the problems and disruptions caused by the virus. One of those effects is the shift from working in an office to working at home. This is a trend that seems to have gained popularity amongst employees and employers. Here at SPI, our team has...

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Nesting in the age of Corona

The term nesting has traditionally been associated with pregnancy. It’s when a woman has the energy and overwhelming desire to clean and organize the home in preparation for the arrival of a new baby. In recent history, the term nesting has evolved to include more than the anticipation of a newborn. The...

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This Too Shall Pass

Who said that anyway? Where did that come from?  Was it Aristotle? Or Plato? Lady GaGa? Anyhow, there is one and only one thing we know for certain in these uncertain times.  And that is that this too will pass.  We will get to the other side of all of this.  Sure, we don’t know when or how long it...

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What I miss most

I’m a hugger.  Grew up in a very affectionate family.  Grandma didn’t just pinch my chubby cheeks.  She’d pinch ‘em and then bite ‘em.  Handshake?  Hell, I was a little man at four years old.  I walked around with a wallet in my diaper and shook hands like a politician.  So of course for me, social...

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Hur-ray! Hur-ray! Marketing on sale! Get some!

I’ve watched my compatriots offer everything from websites on discount to media production to air time at a bargain price.  AND YES, even I did it.  SPI made that same knee jerk reaction during this crisis and offered production services for free.  You know what.  That’s dumb.  Businesses are not...

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Never Let a Good Crisis Go to Waste

I don’t know if it was the Democrats or Republicans who said that, but first time I heard it I said – “Disgusting!”  But here I am ready to recommend that very notion to you.  Yep, during an economic downturn like we’re facing, during a nasty crisis like we are living in, there’s a sales opportunity...

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The Worst That Could Happen – We Forget

I worry.  If I don’t have enough to worry about today, I’ll worry about tomorrow.  And if that’s not enough, I’ll worry about years from now.  I like to know I’m getting my money’s worth out of my high blood pressure medication.  Right now, I worry we may forget.   At some point we’ll all get back...

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How ‘bout them Doctors and Nurses!

Hey, how ‘bout it for our doctors and nurses out there.  While I’m safe at home in my little hermetically sealed virus-free bubble, doctors and nurses suit-up every day right now and walk into Coronavirus hell.  I’m afraid to touch a box of Corn Flakes in the grocery store and these people are touching,...

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