Author: Rick Mytych

I, Auto

If you’re a fan of classic science fiction, you may be familiar with Asimov’s Three Laws of Robotics. If not, here they are: The First Law A robot may not injure a human being or, through inaction, allow a human being to come to harm. The Second Law A robot must obey the orders given it by human beings...

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Halt in the Name of the Stupid Police!

At a previous agency, I was given the honorary title, Chief of the Stupid Police. It was my job to find and stop the stupid. Bad ideas, wasting client’s money, sub-standard work; if it was stupid, it was my job to put a halt to it. That’s why I’m still scratching my head over Volkswagen’s failed attempt...

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Sculpting the Future

Please note, the names of businesses and people have been intentionally omitted to preserve the anonymity of all parties. Recently, I was on a two-day video shoot for one of our clients… a respected regional bank. Our team was capturing interviews of several 30- and 40-something-year-old employees...

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Chipping Away At 2021 Sales

Remember the Great Toilet Paper Shortage of 2020 caused by COVID? Can you recall that panicked feeling you got walking into the grocery store? Will they have some? Why aren’t they making it faster? Automakers are saying the same thing about microchips and semiconductors. Manufacturers are idling assembly...

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The Test Drive Reimagined

In the early 90’s, my wife and I began our quest to purchase a new car. She was very excited about the idea of shopping for her first NEW car. At the top of her list was Dodge’s compact sports car – The Daytona. Not wanting to dampen her enthusiasm, our first stop was the local Dodge dealership. After...

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Where Did All The “Grits” Go?

So… to answer your first question, “What the hell is a Grit?” It’s a term that I heard years ago. It was a derogatory term used by the “in crowd” to label the renegade gearheads. The bad boy mechanics with loud cars. Those that would rather gather at the shop than go to a preppie party.  Those, myself...

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My mom claimed that my passion for Corvettes started when I was a young lad. My parents had taken my brother and I to the local Christmas parade and there it was amongst the floats and marching bands… a black ’63 split window. For more than 50 years, that has been my dream car. My first attempt to...

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California Dreaming.

Those who have read some of my previous articles know I’m not a fan of electric cars. So, when I heard that California’s Governor Newsom issued an executive order that will ban the sale of cars with internal combustion engines by the year 2035, I had to shake my head and say, “He’s dreamin.” Here’s...

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