Author: Kelly Williams

Have you Heard? Voice Search is the New Black!

“OK Google, how do I cook a medium rare steak?” “Siri, who sang the female lead on Gimme Shelter?” “Alexa, order more (achoo!) Kleenex.” Weather it’s due to our need for speed or our general propensity to verbally request things we want in life, voice technology is popular. In 2019 alone, 147 million...

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Understanding the anatomy of Digital Search

We know that step one for most customers will be to “ask Mr. Google.” That’s why you need to be all over page one of the search results. But how do you get there? Let’s start with a sample search for Toyota Dealerships in Orlando Florida and dissect it into its three component parts. Part 1: Paid...

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