Furniture Blog
Transitioning Millennials
As Baby Boomers continue to down-size into smaller homes, furniture companies need to focus on Millennials - the population born ...
The evolution of the COVID consumer
2019 was probably a pretty good year. 2020 started off great and then, POW… the pandemic. Even though businesses were ...
Lessons learned about furniture, advertising, and steaks on the grill.
My career in marketing started in the mid-80s at the in-house advertising department of Virginia’s largest furniture retailer. While working ...
Home Sweet Office
The COVID-Effect. It’s an all-encompassing term I use for the problems and disruptions caused by the virus. One of those ...
Nesting in the age of Corona
The term nesting has traditionally been associated with pregnancy. It’s when a woman has the energy and overwhelming desire to ...
To “E” or not to “E”… that is the question
What’s the “e?” It’s e-commerce. Over the years, many of the furniture retailers I have worked with resisted the idea ...