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![Transitioning Millennials](https://spi-collective.com/wp-content/uploads/2020/09/shutterstock_1169910526-300x180.jpg)
Transitioning Millennials
As Baby Boomers continue to down-size into smaller homes, furniture companies need to focus on Millennials - the population born ...
![The evolution of the COVID consumer](https://spi-collective.com/wp-content/uploads/2020/09/Picture2-300x200.jpg)
The evolution of the COVID consumer
2019 was probably a pretty good year. 2020 started off great and then, POW… the pandemic. Even though businesses were ...
![Lessons learned about furniture, advertising, and steaks on the grill.](https://spi-collective.com/wp-content/uploads/2020/09/Picture1-300x225.jpg)
Lessons learned about furniture, advertising, and steaks on the grill.
My career in marketing started in the mid-80s at the in-house advertising department of Virginia’s largest furniture retailer. While working ...
![Home Sweet Office](https://spi-collective.com/wp-content/uploads/2020/10/shutterstock_1566492097-300x200.jpg)
Home Sweet Office
The COVID-Effect. It’s an all-encompassing term I use for the problems and disruptions caused by the virus. One of those ...
![Nesting in the age of Corona](https://spi-collective.com/wp-content/uploads/2020/10/shutterstock_71952832-300x200.jpg)
Nesting in the age of Corona
The term nesting has traditionally been associated with pregnancy. It’s when a woman has the energy and overwhelming desire to ...
![To “E” or not to “E”... that is the question](https://spi-collective.com/wp-content/uploads/2020/10/shutterstock_138003755-300x200.jpg)
To “E” or not to “E”… that is the question
What’s the “e?” It’s e-commerce. Over the years, many of the furniture retailers I have worked with resisted the idea ...