Media Blog

“OK Google, how do I cook a medium rare steak?” “Siri, who sang the female lead on Gimme Shelter?” “Alexa, ...

We know that step one for most customers will be to “ask Mr. Google.” That’s why you need to be all over ...

Broadly speaking, behavioral targeting is a method of digital ad targeting that collects information about a person’s online behavior and leverages ...

Billboards … outdoor … out of home … as the name evolved so did most other things about this traditional ...

Most advertisers have heard of geofencing: creating a virtual geographic fence around a location. Specifically, it’s a location-based digital marketing ...

Traditional media buying meant a lot of hands-on work: research, proposals, negotiating, manual insertion orders, etc. When a major part ...

Banner ads came first. In fact, the very first online ads were AT&T banner ads placed on Hotwired.com way back in ...

“Netflix and chill” may mean more than just, ahem, getting together to watch TV. But the fact that it’s now ...

Search engine marketing (SEM) is using paid digital to help your company, product or service show up in a highly ...