Author: Rick Mytych

Did you even notice they’ve been gone for 20 years? Actually, the ducks are merlette swans and were part of Cadillac’s original logo. The swans are a knightly symbol that date back to the Crusades and are from the family crest of Antoine de la Mothe Cadillac. Three of the swans represent the explorer’s...

The coronavirus has changed the way customers shop. Many are hesitant to venture out to a dealership to see what’s new. So… Ford has found a way to park a new F-150 in your driveway. It’s called “Driveway Dealership” and uses augmented reality (AR) to drop a life-size virtual image of a 2021 F-150...

Some brands should be left alone. Muscle cars were a big deal when I was growing up. At the shop and local car shows, there were THE CARS… the ones everyone wanted the keys to. GTO Judge. Chevelle Super Sport.  Hemi ‘Cuda. Mach I Mustang. These are just a couple of the icon brands that rolled out...

After a 5-year wait (and a lot of hype), Ford has officially re-introduced one of its iconic brands – the Bronco. And it’s clear that they have their sights set directly on another iconic brand – Jeep. So… how do you wrestle the off-road crown away from its longtime king? First, Ford designers did...

The power of video as a sales tool is undeniable. So, why are so many people hesitant to embrace it? Maybe its because they lump it in with the endless pile of poorly executed, user-generated content. As of right now, you need to let that notion go and start investing in generating engaging video...

On August 2, Audi tweeted this ad: And the outrage was immediate. Some were angry that a toddler was out of the driver’s line of sight and was oblivious of the pending danger of being run over. Others were offended by the pedophilia innuendoes of a female child in a leopard print dress consuming a...