Author: SPI Collective

IGTV, short for Instagram Television, is the first app designed specifically for long-form, vertical videos. It’s available as a stand-alone app or within Instagram (IG). Since IG was already home to many vertical videos, and other platforms such as YouTube feature long-form videos, at first you may...

Infomercials, once strictly filler material found on late night TV, have experienced a renaissance of sorts as one of the most effective—and viral—methods to launch a new product in our always online world. Traditionally a 30-minute, high-pressure sales pitch that enthusiastically demonstrated the...

Think about how you spend your time on social media … What content made the strongest impression? Trick question … obviously it’s videos! So, it just makes sense that video is the content of choice for marketers on all social channels, including Facebook. A few HUGE facts and figures:Over 35% of...

There are abundant reasons to utilize video testimonials as a leading tactic in your content marketing plan. But really, effectiveness should be your main consideration.According to the content experts of Curata, customer testimonials are the #1 most effective type of video content. And the video...

Although LinkedIn is certainly a business-oriented social media platform (compared to Facebook or Twitter), that doesn’t mean it has to be boring. Since people come to LinkedIn with a business mentality, it isn’t the place for silly dog videos or risqué memes, however creative videos can make a strong...

Creating a video to raise awareness about your company within your target audience, help sell your product or educate your customers usually isn’t rocket science … but it’s not as easy as point and shoot either. There’s no shortage of just plain bad marketing videos, and a significantly smaller number...