Never Let a Good Crisis Go to Waste

Never Let a Good Crisis Go to Waste

I don’t know if it was the Democrats or Republicans who said that, but first time I heard it I ...
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The Worst That Could Happen – We Forget

The Worst That Could Happen – We Forget

I worry.  If I don’t have enough to worry about today, I’ll worry about tomorrow.  And if that’s not enough, ...
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How ‘bout them Doctors and Nurses!

How ‘bout them Doctors and Nurses!

Hey, how ‘bout it for our doctors and nurses out there.  While I’m safe at home in my little hermetically ...
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Health and Money

Health and Money

I’m in marketing, so I got a kick outta’ this one story I read.  Corona Beer sales are down 38%.  ...
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The Art of Audio Production

The Art of Audio Production

If you’ve ever attended an audio recording session in person you know that it can be an amazing experience. Sound ...
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Behavioral Targeting 101

Behavioral Targeting 101

Broadly speaking, behavioral targeting is a method of digital ad targeting that collects information about a person’s online behavior and leverages ...
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The Changing Face of Outdoor: Digital Out of Home

The Changing Face of Outdoor: Digital Out of Home

Billboards … outdoor … out of home … as the name evolved so did most other things about this traditional ...
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A Not-So-Animated Guide to Animation

A Not-So-Animated Guide to Animation

Animation is a great way to grab attention, make almost any concept easier to understand or add personality to your ...
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Five Tips for Effective Geofencing

Five Tips for Effective Geofencing

Most advertisers have heard of geofencing: creating a virtual geographic fence around a location. Specifically, it’s a location-based digital marketing ...
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