The Worst That Could Happen – We Forget

I worry.  If I don’t have enough to worry about today, I’ll worry about tomorrow.  And if that’s not enough, I’ll worry about years from now.  I like to know I’m getting my money’s worth out of my high blood pressure medication.  Right now, I worry we may forget.   At some point we’ll all get back...

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How ‘bout them Doctors and Nurses!

Hey, how ‘bout it for our doctors and nurses out there.  While I’m safe at home in my little hermetically sealed virus-free bubble, doctors and nurses suit-up every day right now and walk into Coronavirus hell.  I’m afraid to touch a box of Corn Flakes in the grocery store and these people are touching,...

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Health and Money

I’m in marketing, so I got a kick outta’ this one story I read.  Corona Beer sales are down 38%.  Some people won’t touch it under any circumstances.  The writer said, “those are the same people who think chocolate milk comes from brown cows.”  I for one will stock up on Corona Beer – it’s gotta’...

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The Art of Audio Production

If you’ve ever attended an audio recording session in person you know that it can be an amazing experience. Sound is often a more powerful sense than sight. A recording engineer can put scripted words together with a rough read, and the perfect score, to craft a masterpiece. And well-placed sound...

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Behavioral Targeting 101

Broadly speaking, behavioral targeting is a method of digital ad targeting that collects information about a person’s online behavior and leverages this information to create and serve up precisely targeted ads. The system that makes this possible starts with tracking the behavior of someone on a...

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A Not-So-Animated Guide to Animation

Animation is a great way to grab attention, make almost any concept easier to understand or add personality to your brand. Today animation is well within the reach of the average marketing or training video budget. However, different types of animation are suitable for different companies, purposes...

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Five Tips for Effective Geofencing

Most advertisers have heard of geofencing: creating a virtual geographic fence around a location. Specifically, it’s a location-based digital marketing tactic that lets marketers place banner, native or other digital ads that target smartphone users in a specific, defined geographic area. The area...

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Programmatic Continues to Soar!

Traditional media buying meant a lot of hands-on work: research, proposals, negotiating, manual insertion orders, etc. When a major part of ad spending shifted to digital, this process became even more arduous. Enter the efficiency and precision of programmatic media buying. In short, programmatic...

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