A Not-So-Animated Guide to Animation

Animation is a great way to grab attention, make almost any concept easier to understand or add personality to your brand. Today animation is well within the reach of the average marketing or training video budget. However, different types of animation are suitable for different companies, purposes...

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Five Tips for Effective Geofencing

Most advertisers have heard of geofencing: creating a virtual geographic fence around a location. Specifically, it’s a location-based digital marketing tactic that lets marketers place banner, native or other digital ads that target smartphone users in a specific, defined geographic area. The area...

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Programmatic Continues to Soar!

Traditional media buying meant a lot of hands-on work: research, proposals, negotiating, manual insertion orders, etc. When a major part of ad spending shifted to digital, this process became even more arduous. Enter the efficiency and precision of programmatic media buying. In short, programmatic...

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Advertising Videos on Twitter

Video has a starring role on Twitter! Twitter practically invented the viral video and it’s home to some of the most iconic videos of all time. Who hasn’t let out a loud aaaaawwe at Cache the yellow Labrador retriever getting his pretend ear medication.my dog has ear medicine she needs and the other...

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Today’s Take on Infomercials

Infomercials, once strictly filler material found on late night TV, have experienced a renaissance of sorts as one of the most effective—and viral—methods to launch a new product in our always online world. Traditionally a 30-minute, high-pressure sales pitch that enthusiastically demonstrated the...

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Raise a Banner or Go Native?

Banner ads came first. In fact, the very first online ads were AT&T banner ads placed on Hotwired.com way back in in 1994! (Really, click on this link, it’s pretty amazing to see how the “World Wide Web” looked in 1994!) The term native ad didn’t even exist until 2011, but by 2018 had overtaken...

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