Creating Video Content for Facebook

Think about how you spend your time on social media … What content made the strongest impression? Trick question … obviously it’s videos! So, it just makes sense that video is the content of choice for marketers on all social channels, including Facebook. A few HUGE facts and figures:Over 35% of...

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LinkedIn Videos: It’s All Business!

Although LinkedIn is certainly a business-oriented social media platform (compared to Facebook or Twitter), that doesn’t mean it has to be boring. Since people come to LinkedIn with a business mentality, it isn’t the place for silly dog videos or risqué memes, however creative videos can make a strong...

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Write/Produce/Direct

Creating a video to raise awareness about your company within your target audience, help sell your product or educate your customers usually isn’t rocket science … but it’s not as easy as point and shoot either. There’s no shortage of just plain bad marketing videos, and a significantly smaller number...

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Competitive Conquest in Search and Display

Very broadly, programmatic digital marketing is automated, real-time bidding for advertising “inventory.” In this case inventory means the opportunity to show a digital ad to a specific type of viewer, under a particular context or location. It’s highly targeted and extremely effective. But what makes...

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