Advertising Videos on Twitter

Video has a starring role on Twitter! Twitter practically invented the viral video and it’s home to some of the most iconic videos of all time. Who hasn’t let out a loud aaaaawwe at Cache the yellow Labrador retriever getting his pretend ear medication.my dog has ear medicine she needs and the other...

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Today’s Take on Infomercials

Infomercials, once strictly filler material found on late night TV, have experienced a renaissance of sorts as one of the most effective—and viral—methods to launch a new product in our always online world. Traditionally a 30-minute, high-pressure sales pitch that enthusiastically demonstrated the...

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Raise a Banner or Go Native?

Banner ads came first. In fact, the very first online ads were AT&T banner ads placed on Hotwired.com way back in in 1994! (Really, click on this link, it’s pretty amazing to see how the “World Wide Web” looked in 1994!) The term native ad didn’t even exist until 2011, but by 2018 had overtaken...

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Over-the-Top TV

“Netflix and chill” may mean more than just, ahem, getting together to watch TV. But the fact that it’s now part of our shared lexicon should also say something significant to marketers; Over-the-top (OTT) TV is here to stay! OTT refers to TV content streamed over the internet to a connected device...

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Search Engine Marketing (SEM)

Search engine marketing (SEM) is using paid digital to help your company, product or service show up in a highly visible location on a search engine results page (SERP). Confused? Although acronyms like SEM and SERP have been around for two decades now, many people—even those who run digital display...

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Creating Video Content for Facebook

Think about how you spend your time on social media … What content made the strongest impression? Trick question … obviously it’s videos! So, it just makes sense that video is the content of choice for marketers on all social channels, including Facebook. A few HUGE facts and figures:Over 35% of...

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