Over-the-Top TV

“Netflix and chill” may mean more than just, ahem, getting together to watch TV. But the fact that it’s now part of our shared lexicon should also say something significant to marketers; Over-the-top (OTT) TV is here to stay! OTT refers to TV content streamed over the internet to a connected device...

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Search Engine Marketing (SEM)

Search engine marketing (SEM) is using paid digital to help your company, product or service show up in a highly visible location on a search engine results page (SERP). Confused? Although acronyms like SEM and SERP have been around for two decades now, many people—even those who run digital display...

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Creating Video Content for Facebook

Think about how you spend your time on social media … What content made the strongest impression? Trick question … obviously it’s videos! So, it just makes sense that video is the content of choice for marketers on all social channels, including Facebook. A few HUGE facts and figures:Over 35% of...

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LinkedIn Videos: It’s All Business!

Although LinkedIn is certainly a business-oriented social media platform (compared to Facebook or Twitter), that doesn’t mean it has to be boring. Since people come to LinkedIn with a business mentality, it isn’t the place for silly dog videos or risqué memes, however creative videos can make a strong...

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Write/Produce/Direct

Creating a video to raise awareness about your company within your target audience, help sell your product or educate your customers usually isn’t rocket science … but it’s not as easy as point and shoot either. There’s no shortage of just plain bad marketing videos, and a significantly smaller number...

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Competitive Conquest in Search and Display

Very broadly, programmatic digital marketing is automated, real-time bidding for advertising “inventory.” In this case inventory means the opportunity to show a digital ad to a specific type of viewer, under a particular context or location. It’s highly targeted and extremely effective. But what makes...

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