Author: SPI Collective

If you’ve ever attended an audio recording session in person you know that it can be an amazing experience. Sound is often a more powerful sense than sight. A recording engineer can put scripted words together with a rough read, and the perfect score, to craft a masterpiece. And well-placed sound...

Animation is a great way to grab attention, make almost any concept easier to understand or add personality to your brand. Today animation is well within the reach of the average marketing or training video budget. However, different types of animation are suitable for different companies, purposes...

For most of history, humans have used simple pictures to tell stories … think prehistoric cave drawings and hieroglyphics. Today, as scientific and technological concepts are becoming exponentially more complex, there is a definite trend toward using increasingly simple pictures to describe them....

Video has a starring role on Twitter! Twitter practically invented the viral video and it’s home to some of the most iconic videos of all time. Who hasn’t let out a loud aaaaawwe at Cache the yellow Labrador retriever getting his pretend ear medication. https://twitter.com/chloecopley_05/status/1039725587055759360?s=20   Or...

There’s no question about the popularity of Twitter video as a marketing tool. Per Twitter, video is their fastest growing advertising vehicle, with more than 2 billion video views on the platform every day. Additionally, according to Wyzowl, 79% of consumers prefer to learn about a product via video...